White Logo

Here are some more information for White Logo:

So what is an "elegant" logo and should you be interested in one? Here's one definition "...elegant applies to things stylishly graceful, showing good taste in behavior and appearance." With that definition in mind one could say that companies engaging in the arts, high fashion, and perhaps fine dining, would look for elegance in their design. The WWE (World Wrestling Entertainment Corporation) would have no use for an elegant identity. Good taste in behavior is not exactly in vogue with contemporary wrestling. But let's look at another definition of elegance: "pleasingly neat, simple, and concise." That definition could apply to practically all designs. Well, maybe the WWE is not interested in anything pleasing. The point is that the identity should match the company. So hard lines and shapes in a logo would not cut for any one of those "elegant" businesses mentioned earlier.

Simplicity: The Fundamental Principle

The really great logos out there all reflect this principle. Simple is elegant. It is also functional. Simple designs can be used on any media in any size or shape. They do not lose meaning and impact if they are reduced or enlarged or appear in Black and White renditions. Every element of logo design -- color, imagery, font style, font size, text, and enhancing effects -- should follow the principle of simplicity. Companies in businesses that truly need to convey elegance as style and taste may have a difficult time here. The tendency is to clutter things up as more and more features and enhancements creep in as a means of expressing elegance. Just keep it clean and simple and you won't go wrong.

Elegance in Color

Simplicity means minimal use of color. Most great designs use two colors, occasionally three. Many are black and white, like the Nike "swoosh." Colors have different meanings to people but few would consider blinding bright red or orange as "elegant" colors. Muted pastels are generally considered appropriately "elegant."

Elegant Fonts

Bold and boxy fonts may be dramatic and direct but few would call them elegant. Fonts with graceful use of serifs and breaking of traditional "straight line" usage are generally seen as graceful and stylish. Dramatic variations in font sizes are usually seen as jarring, not elegant. So if your fine dining establishment is called "Luigi's" don't present the letter "L" four of five times larger than the rest of the word. Making the "L" appear slightly larger than the rest of the name and graphically enhancing the bottom of the "L" might work fine.

Elegance in Enhancing Effects

Working with the name of the business and enhancing some its natural properties can often work. For example, suppose you own an art gallery called "Joe's Gallery." Okay, Joe is not elegant; let's say "The Ninth Street Gallery." The ending letter "Y" could be graphically enhanced by extending in downward and to the left to gracefully underline the entire name. It works. You've probably seen logos that do it. Simple, yet elegant. Good luck with your design!

Build your brand and get noticed with a custom business logo design. Joseph has been helping businesses build their brands and raise awareness by providing professional logo design services for new start ups on a budget.

The Importance of a Good Website - and a Good Logo

If you run a serious online business your website is probably the major contributing factor to your success, especially if it's well-designed, user-friendly and informative. The company website is the prime connection between you and the all-important customer base, upon which every business relies. So it makes sense that everything a person sees on a website should project an image that is consistent with your corporate identity.

In particular, a logo is a visual design element that works as a symbol of a company's goals, attitude, and target market. It represents a company and, if chosen well, can work wonders for your business. Over time, a well-chosen logo becomes synonymous with your company and will take you a long way. Think of McDonald's golden arches, or Coca Cola's famous red and white swirl design, and you'll understand the power of a logo.

When designing your website and trying to select a fitting logo, there are many features to consider, so take the time to find just the right one - it'll be worth it. Remember: a good logo works simultaneously to convey a professional first impression to new customers and strengthen brand loyalty in returning ones.

First, decide what kind of logo suits your business best. Some companies make use of text-based logos, for example. With this type of logo a unique look is achieved by creating a distinctive font and color combination that sets it apart - this is called a type treatment.

Another type of logo illustrates exactly what the company does through graphic representation. For instance, if your business sells ice cream your logo might be the picture of a triple-scoop ice cream cone. This type of logo works well for businesses that can be easily summed up in a specific piece of imagery.

Lastly, a logo can be abstract. It could be a curly line, a shape or something in that vein, which represents the company brand. This type of logo takes time and money to be effective, as it starts off meaning nothing - only when a company grows and becomes more well-known can this type of logo come to symbolize the product you are selling. For the start-up company looking to gain exposure and break into the business world, a logo that clearly sums up your business is probably a better choice.

The process of choosing a logo

Selecting an appropriate logo will take some time and effort, but it is this crucial initial investment that will ensure your company's logo will do its job over the long term. You might start off by brainstorming about the image your company represents, or the message you want to express to the public. This will help you focus on what's important about your company's product and come up with an apt visual representation of all it stands for.

Next, check out the competition to discover what you're up against. What logos do other businesses in your field use? Are they professional and formal or creative and flashy? Once you determine the image your competitors have established, seek to differentiate your own logo and separate yourself from the crowd. If your logo and corporate identity differ from everything else on the Internet, people will want to see what you're all about.

Keep it simple. Don't go overboard when choosing a logo because this is always a big turnoff. Keep your logo crisp, clean, focused and easy-to-understand. It should also be functional and focus on the overall feel of your website and company in general.

Also consider how your business benefits your target market. Why do you provide the best product or service online? If you can convey this message easily and clearly through a graphical logo go ahead and do so. If your customers recognize your logo and associate it with the main crux of your product, they will bring you repeat business time and time again.

Choose a logo that looks good in black and white. Colors are great, but when you need to send faxes or make photocopies the company logo needs to show up strong and clear for everyone to see.

Whatever you do, stay away from clipart. Even if you want to avoid the high costs of hiring a professional designer, there are better ways to create a memorable logo that will last you for years to come. Many design companies, for example, sell logos for discounted prices that you can use as is or manipulate to suit your specific needs. One such company that can design a logo to meet your needs is http://templatedogma.com/.

Finally, don't choose a logo that follows the latest trends. A logo is something you should expect to last a very long time, as it will come to stand as a symbol for the quality and trustworthiness of your name. You don't want it to look outdated in a few years and have to change it entirely. Loyal customers look for a familiar logo and don't take too kindly to logo changes.

About the Author

This article was written by Katerina Mitrou sponsored by http://templatedogma.com/. Template Dogma offers a huge selection of professional, ready to use website templates and custom products too. Build your professional website in minutes with the help of Templatedogma.com. Reproductions of this article are encouraged but must include a link back to http://templatedogma.com/.

How do you design a logo without having the white background?

I know how to design a logo in Adobe Photoshop and Illustrator, but I do not know how to save it so that the logo will not have a background. I want to be able to put the logo on another document or creation with just the image itself.

In Photoshop, choose Save as... and pick 'CompuServe GIF' as the format.
When the 'Indexed Color' window pops up, make sure 'Transparency' is selected. Double check the other options and make sure your picture still looks good and click OK, and OK again

Proposed logo for area transit to get 2nd look
City officials have endorsed renaming the public transit service to Charlottesville Area Transit — a change from its title of the Charlottesville Transit Service — but they have decided to take another look at the proposed logo, a black silhouette of a mountain lion with a background of green, blue and white.

Thanks for visiting!