Trigger Logo

Here are some more information for Trigger Logo:

Exclusivity, rarity, or uniqueness is a very strong psychological trigger for the right product or the right situation. The basic concept is to make the prospect feel that he or she is special-that you are really allowing that prospect to buy a particular product that few people can obtain regardless of price. (Sugarman, 1999).

In every metropolis throughout the United States, what were so lovingly known years ago as the "civic center" have now become "The Giant Conglomerate Sports Arena," or, "The Mega-bank Arena & Sports Complex." Somewhere, somebody got the bright idea of soliciting banks and other multi-billion dollar corporations to be the main or sole sponsor of these arenas, in exchange for certain exclusives.

For example, theirs is the only name associated with the facility. Every item sold or given away has their name and logo on it. Every performer has their name on every poster, ticket, and television commercial. They have VIP privileges for officers, who can then view the event in a cloistered box, meet the stars, and participate in exclusive flesh pressing events not available to the general public. In addition, I'm sure even the lowest employee on the corporate totem pole has their butt properly kissed when introduced to the celebrities they meet at the events had in their corporation's facility!

Exclusivity is not limited to arenas and sports complexes but to the car you may have purchased and paid a little extra for because it's a designer edition, or because the paint color is exclusive to a certain limited number produced. You may be wearing an exclusive, limited edition lipstick, dress, suit, pair of shoes - just about anything anyone gets the idea to sell, and then limit, whereby designating that item as being exclusive, and therefore more desirable.

There was a county that I worked for whose County Executive wanted to be thought of as having his pulse on the needs, and concerns of his constituency. Part of my job was to make sure he always appeared accessible, human, concerned, and informed about what was on people's minds. Among other duties, it was my job to come up with a community health objective that the county could issue RFP's for from grassroots organizations. There was a certain measure of exclusivity attached to these annual projects.

- The RFP was specifically for grassroots organizations, which automatically exclude the larger more established nonprofits.

- The health concern was exclusive: women's heart health, free breast cancer screenings with instructions for self examination.

- An "invitation-only," end of the year luncheon with awards, and a keynote speaker.

- Photo opportunities with the County Executive.

- Exposure to the press for participating agencies including photo and interview possibilities.

- An exclusive "partnership" with the Government which added to an agency's credibility, and made them automatically more "funder-friendly"

There is also exclusivity in being the "first;" the first program of this kind, our first annual "whatever" event; the first program/project of its kind in (a specific geographical location). Exclusivity can also be represented by your event guest list. If the governor is going to be there, that's exclusive, if other dignitaries will be there, that's also exclusive. If you are limiting your number of sponsors to one, or two, that is exclusive.

You can make a regular funding experience an exclusive undertaking by:

- Planning an event that will honor the funder.

- Making sure there are dignitaries there to publicly thank the funder for their insight in recognizing a need, and for their generosity in providing the funding.

- Make sure that hand-outs and novelties have the funder's name and logo if possible. Ask the funder if they have novelties or information that they'd like you to share on their behalf.

- Make sure there is always some press associated with the project/program, and that the funder's name is simultaneously linked with that of your agency or organization.

- Under the right circumstances, you could even have a "meet & thank" the funder event.

This is also an opportunity to find out what other interests the funder has, and to see if you can offer to do other programs or projects they may be interested in if they provide the funding.

Use your imagination and come up with a dozen ways you can make your product more exclusive, unique, or rare. You can limit quantities, sign and number your products, or under-produce them. Then share that information with your prospect. We all like to be treated as special, and one of the best ways to do it in a very emotional way is through the power of exclusivity. (Sugarman, p. 130)

Remember the Cabbage patch dolls? How much more exclusive could a thing be? Each doll had their own name and birth certificate. Furthermore, it was rumored that no two dolls looked alike!? Hmmm... they kind of looked alike to me, but that didn't stop people from standing in lines for hours, sometimes even days, to procure one of these dolls for their child. I remember one night watching the news to find out the top story of the hour was the kidnapping of a Cabbage Patch doll. I think there was a ransom involved...

Just a few things to make the ordinary a little more exclusive:

- An autographed photo of the highest ranking politician you can get to say "thank you".

- A resolution signed by the body politic in power.

- A special event put on by the recipients of the funds (this is great if it's a program that involves kids, seniors, the disabled) lots of tugs on the heartstrings, great opportunity for publicity and photographs.

- An interview on a local television station, or an invitation to be a keynote speaker at an exclusive event planned around the specific program/project they're funding.

- A plug complete with photograph on your agency or department web page where everyone can see how helpful they've been.

Kim Rogers is the former CEO of a non-profit, community serving organization in Southern New Jersey. She has over 25 years experience in working for the government and in agencies that rely solely on grant funding to remain in business.

Kim works as a professional coach, trainer, product developer, and workshop facilitator. She is currently enrolled in graduate school and plans to continue to help grant writers make their jobs easier, less time consuming, more productive, and a lot more fun!

If you have questions or would like additional information you may contact her at: info@ http://www.4GrantWriters.com

Logo Design

A logo design is a graphical representation of the symbol of a company, organization, firm, product, service, and sometimes certain places.

Here are some important points to consider in logo design

Logo design should leave an impression

Creating a visual memory includes imprinting an image in the mind's eye. Color and shape can help during the imprint process. Crisp clean lines, unusual shapes, and strong color help imprint a logo design, making it a brand memory and assisting with message recall when the image is seen again. Repeated and consistent exposure to a logo and its brand message improves the association between the two, eventually allowing the logo graphic to become the symbol for the brand.

Logo design should be unique and distinguishable

The objectives for a logo design include two important considerations: it should attract attention and stand out from other visual communications. Adopting a design that blends into a sea of visual communications defeats the purpose of a logo. If the logo isn't distinctive, it won't have a chance to be the visual reminder of expectations and desirable perceptions. Logos with visual hooks or triggers have a better chance of instant recognition and brand awareness in the marketplace.

Logo design reflects the overall "feel" of the company it represents

We are constantly bombarded with visual images. Logos not only represent organizations, but they also represent products and services. Logos that are not unique can be confused with competitor brands. It is highly desirable that a logo establishes a visual space in the marketplace so that the brand image is easy to recognize and desirable brand perceptions are recalled instantly.

Logo design promote a feeling of professionalism

Most logo designs are composed of two components: the graphic and the logotype. A logotype is usually the brand name spelled out using a unique typeface or type treatment. The logotype should be easy to read and visually complement the graphic, helping the logo achieve its objectives. Logotypes are not bound by the rules of grammar. Likewise, the logotype does not guide the treatment of the brand name in a written context. A designer has the creative license to develop a logotype that meets the objectives of the brand image.

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To all Sharks fans?

1. Any updates to the rumors that the Sharks are getting a new logo, new team colors, and/or a new jersey design next season when all the teams get new Reebok jerseys.

1. These answers came from a few posts from the source I gave:

"The only teams getting new uni's or designs are the Capitals, who will be going back to red/white/blue, the Stars, who will now have a number on the front below the word STARS, Sharks will have a slightly different color scheme, Bruins are said to have a slightly new logo, Blue Jackets are dumping the Yellow Jacket and yellow colors, they will be making their 3rd jersey their new home uniform and the logo on it will be their new main logo. Sens will be dumping their black jersey's and going with the red full time, and the Canucks will be going to the green/blue colors, but will retain the Orca logo in some degree. - WingFan191"

"Teams that will change are rumoured to include Washington (confirmed), Dallas, Minnesota, San Jose (unlikely), Calgary (unlikely), Ottawa, Columbus (using their alternate logo as a main crest), Vancouver (confirmed), Tampa Bay.... There may be others, but that's all from the top of my head. Most of those probably won't happen. - jaytan"

They are chatting about it on 'The Feeder' as well. Sounds like no one knows yet. See second source link.

2. I LOVE, LOVE, LOVE the Sharks... but I do want Anaheim to win over the Senators. Not sure why...

5 Must-See Google Easter Eggs
There’s no doubt Google has a sense of humor — its excellent April Fools jokes are a testament to that. But there’s a wealth of funnies that can found any time of the year too. Here we pull together a handy list of Google “Easter eggs” that you can uncover right now. Bearing in mind we’re working up another list covering surprises that can be found in Google Maps, Earth and Street View, have we ...

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