Sports Advertising

Here are some more information for Sports Advertising:

Promotional products are goods that a venture or any other enterprise uses to advertise its products and services by finding a way to display their information on these products. There are many different products that companies could utilize to promote their products, from clothing merchandise to household pieces.

Sport today is becoming one of the leading avenues of marketing a business' products. With the exponential increase in sport activities and events all over America today, from amateur to international levels, the number of potential events that one could implement to promote its products are almost limitless.

Most corporations employ advertising products at a scale that is proportional to the amount of investment they are willing to put into the promo product, the size of the sport event or both. Virtually every business has a certain amount of money that it invests in its marketing ventures every year, therefore what it chooses to buy as its promo good depends on its resources that year. If they chose to distribute its marketing products in a local school sports event, it will apply items like t shirts, jerseys, sport shoes and such goods to promote its corporate sector. These kinds of events, like school sports, community and amateur sport leagues and events, local games organized for smaller causes are the ones that suit smaller people.

All the same, there are those corporate organizations and businesses that have the financial muscle to put in much larger investment into promo products. These people go for major sports events, making sure they either sponsor an entire sport franchise or distribute their promotional products in major sports events. A clothing venture, for example, will choose to give a sports team its playing jerseys, playing footwear, other clothing devices like suits and tops for the major stars in the team and other things like that. That is another form of using promotional products. By doing this, they appeal to the fans of these sports teams into buying their products since the fans will feel like they identify with the sport stars by wearing their products.

Another way is to sponsor major events. If for example there is a sports event like a national or state marathon, a water bottling and distributing company can talk to the organizers of the event to let them supply water for the event by giving the event participants free t shirts for the marathon if the organizers agree to buy water for the event from them.

Promotional keyrings are perfect giveaways for any business. You can order printed keyrings to say whatever that you want.

How Guerrilla Advertising Can Build Business Without Breaking the Bank

If you’re like most small businesses, there’s never enough time or money.  Especially when it comes to advertising.  You know you have to advertise to build business, but it’s hard to advertise when money is tight.

That’s where guerrilla advertising comes in.  Guerrilla advertising (sometimes known as “guerrilla marketing”) is about using the resources you have at your disposal to build business.  These are things that may be a little off the beaten path of mainstream advertising, but they still prove highly effective if done properly.

Flyers
Whether you want tell customers about a sale or special event, or just want to let people know about you, flyers are easy and relatively effective if you’re trying to advertise on the cheap.  If you have a computer and access to clip art or photos, then you can probably put together a professional looking flyer.   Some do’s:  1) Try to come up with a good offer, if possible.  2) Use a catchy headline and visual.  3) Keep your copy short and to-the-point.  4) Remember your address and phone number!

Some places you might think about putting your flyers include
-    Cars in parking lots
-    Coffee shops
-    Windows of local businesses (like grocery stores)
-    College bulletin boards
-    Library bulletin boards
-    Apartment buildings
-    Non-competing office buildings
-    Fold, tape, and send to your mailing list
Think about paying a college or high school student to pass out your flyers at busy gatherings like Farmers’ Markets, sporting events, etc., or to take them door-to-door.  Be sure to check the legalities in your area regarding the above, and always ask permission before you post or pass out flyers. 

Vehicle Advertising
Go to your local sign shop and have your logo, phone number and/or website made into a decal and place it in your car window.  Viola!  Marketing on the move!  In fact, have several printed up and ask family and friends to consider putting them on their vehicles as well.

Social Media
I’ve been monitoring this trend for months now, and in that time, it has spread like wildfire.  And from everything I’ve seen and everything I’ve read, the trend will continue.  There are many of these sites out there, but my favorites are Facebook, LinkedIn, and MySpace.  These social communities let you set up “house,” invite your friends over, and meet lots of new people who may have the same interests as you, or may be potential customers.  Don’t be shy about touting your services and products! 

Website
Everyone is on the Internet.  Seriously, everyone.  (Okay, maybe not your grandma.)   So these days, it’s almost a given that you need to have a web presence.  Your potential customers want to be able to take a closer look at your company at their convenience.  And it’s a perfect opportunity for you to let your customers see you at your best.  It’s a win/win.   And surprisingly, it’s relatively cheap and easy to put a simple website up.  There are many wonderful hosting companies (I use SiteSell.com) that not only provide web hosting services, but templates that you can use.  Homestead.com, NetSolutions.com are just a couple of good ones.   Depending on your company, you can put up a simple info web site, or one where your customers can buy from you directly.

Sports Team Sponsorships
Does your child play in a sport, or do you know a child who does?  Or are you simply interested in getting your name in front of hundreds of proud parents every week?  Sports team sponsorships are fairly cheap and most of the time you get to put your logo on all the jerseys. 

Online Video Marketing
YouTube, TubeMogul, et al
Did you know that YouTube now represents over 12 percent of web traffic?  In fact, many marketing experts are recommending their clients add this type of tool in their marketing mix because of all the free traffic you can generate.  What should you post?  Consider doing a 3-5 minute informational video about your product or service, or a video testimonial from satisfied customers.  “How-to” videos can also be incredibly successful.  Does your service or product lend itself to an instructional how-to?  If you’re an accountant, how about “how to” maximize your tax deductions?  A florist…”how to” make your flowers last longer.  The possibilities are endless!  You video doesn’t have to be Oscar-caliber, but make sure it looks professional.  And, the more creative, the better.

Dedicated Press Release Campaign
Honestly, just about anyone can write a press release.  (I’m currently putting a section on my website for this, so you’ll have a template there soon.)  It costs next to nothing to create and send out press releases, and the benefits can be huge. 

First thing to do is to make a list of media contacts and addresses.  These are the people you’ll send the releases to.  If you don’t know where to start on this, call your local media (newspapers, publications, magazines, radio and television stations) as well as the trade publications in your industry and ask who receives press releases.  Update this list regularly.  Next, determine that you will send X number of press releases out per month and stick to it!  Don’t just wait for the big stuff…create happenings if you need to.  Some of the things you should send press releases out for include:

-    Awards
-    Grand openings, sales, events, etc.
-    Conference attendance
-    Seminars
-    New equipment
-    New employees
The list can go on and on!  The idea here is to keep your company up front as much as possible.

T-shirts
Put your logo on t-shirts and wear them everywhere you can.  Encourage employees, friends and family to do the same.

Banners
Banners are fairly inexpensive.  Next time you have a sale or special event, have a banner made and display it proudly and prominently on your building, or in front close to the street.

Referral
Offer your current customers a “referral” bonus (a discount on your product or service perhaps) when they refer someone to you.  One of the most effective ways is to have some cards (business card size) printed up with your logo, address and phone number, plus a blank line for your current customer to print his/her name.  Give your best customers several of these and ask them to hand them out to friends and family.  Whenever you get one returned, send your customer a postcard (or an email) telling them about the referral and reminding them to come in to claim their discount (or free whatever).

Guerilla advertising takes a little more effort and work on your part, but the results can be well worth it.  Instead of the scatter-shot that many of the traditional media outlets give you, going guerilla forces you to be more creative in targeting those customers that you can reach with the budget you have.

(c) Copyright 2008, BusinessBurrito.com.  All rights reserved.

About the Author

Donna Williams is the founder and creator of BusinessBurrito.com - a website dedicated to helping small businesses grow to their maximum potential. She is also a 25-year advertising / marketing executive, creative director, writer, and producer. Together, Donna and her husband currently own and co-own five small businesses. To learn more about Donna and read more of her articles, visit her website at www.businessburrito.com

Sports advertising question?

Does this quote from the NFL make sense?

I would guess it might have something to do with...

While the player is under contract with us, we own him. We don't want him to "moonlight" at a another job, we want him to focus 100% of his work time either getting ready for the season or playing during the season.

(I'm guessing...)

Sports briefs
Sports Briefs: Russellville Youth Baseball Association sign-ups end Friday By Sean Ingram Sports Editor The Russellville Youth Baseball Association (RYBA) is accepting registrations for the 2010 baseball season through Friday.

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