Special Press

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As This Year fast comes to a close, it's time to determine your top three, high-return lead generation methods and evaluate how consistently you apply them. So often, we make single attempts at any variety of marketing or public relations tactics, only to abandon them before giving them the benefit of consistent application. Let the New Year be the year you apply focus, discipline, and consistency to the top three high-return lead generation methods in your business-building toolbox so you can reap the greatest rewards.

To that end, here are ten powerful media relations tactics for growing businesses serious about generating quality leads.

1. Write how-to articles for the media that have the greatest influence with your ideal customers. The value of editorial placements is said to have three times the value of advertising placements. How-to articles reach a wide audience of decision makers and decision influencers with one pass. They serve as credible, affordable brochures and often reside online indefinitely. They demonstrate your expertise in a way that inspires quality leads to get in touch with you to learn more. And, business journals are eager to receive your commentary and perspective to lend insight to their editorial plans, as long as you do so in a manner that delivers your expertise without directly selling your company.

2. Post your how-to articles in the online article directories, such as http://www.ideamarketers.com, http://www.articleteller.com, and http://www.ezinearticles.com. E-newsletter publishers access these article directories for quality content, offering you the promise of potentially worldwide reach of your expertise and contact information.

3. Leverage your "how to" articles in the press with speeches and radio interviews. Media momentum can be a powerful thing. Early this year, I wrote an article for a marketing trade newspaper. A radio show producer invited me to be interviewed on his show after reading it. The radio interview helped promote one of my local talks, which - in turn - created interest in my services and generated several new engagements.

4. Serve as an expert to reporters that write about your industry. Newspaper editors want to hear from experts who have timely, newsworthy, relevant, and trend-worthy ideas to share. Offer yourself as a quality, credible resource to the right reporters and ask for the opportunity to share your points of view. Prepare a biography that makes clear about the areas about which you can comment with impact, credibility and insight and your qualifications. Share it with the special section editors and beat reporters so they'll know to call you next time they write about your business or industry.

5. Launch and sustain a quality e-newsletter to stay in touch with interested potential clients. The beauty of e-newsletters is that prospects ask to be added to your distribution list because they are interested in what you have to offer, though they may not be ready to buy right now. As long as you keep the ratio of information sharing at 80% and selling to 20%, chances are good that your company will be the first readers will call when they are ready to buy. Your Web site visits, emails and phone inquiries will escalate in direct response to the effort.

6. Stage webinars or teleseminars or small scale free or low-cost seminars to make your expertise readily available to prospects. It is efficient to share your information in a one-to-many fashion. Group settings are comfortable for evaluators. One-to-one sessions are more like sales pitches, and that can be uncomfortable for those who are not ready to buy now.

7. Share meeting notices with the local papers. The exposure to their readerships brings your message to a wide audience of potential event guests. If you'd like a list of our top 27 best Puget Sound media and online contacts to get this accomplished, visit our Website to read more about Media-Savvy-to-Go Special Report #3.

8. Share valuable information by request. When folks read your materials, they engage more deeply with your expertise. That makes them want to engage you for a fee. Try it. It works really well. That is why so many businesses do it. And remember, this isn't sales information. It is useful information that leverages your expertise. That is an important distinction.

9. Write press releases about grand openings, news, and staff additions/promotions, and other happenings at your company, targeting the correct reporters that cover your industry. If you want to learn 89 reasons to write a press release, Joan Stewart offers a free online course to jump-start your learning. Register at http://www.publicityhound.com.

10. Enter award contests that are well-supported by the media. Earning best-company-to-work-for recognition, a place on the list of most powerful U.S. women in banking, or company-of-the-year honors is a great way to earn media attention, new inquiries about both your services and employment opportunities, while enhancing your reputation.

These activities require time, yet not much money, and they can deliver meaningful lead generation results. My advice is to choose the top three tactics that appeal most to your skills, talents, and passions, and get into action today. Your focused, disciplined, and consistent media relations efforts can set the stage for the New Year to be your best ever.

Nancy S. Juetten owns Nancy S. Juetten Marketing Inc., a public relations and marketing communications agency that provides public relations consulting and Media-Savvy-to-Go do-it-yourself publicity tools that help business owners earn their winning headlines without spending a fortune. Visit http://www.mediasavvytogo.com to learn more about agency services and products. Sign-up for the free monthly Media-Savvy-to-Go ezine at the home page at http://www.mediasavvytogo.com. Get in touch with Nancy at 425-641-5214 or via e-mail at nancy@mediasavvytogo.com. This is the third in a series of Media-Savvy-to-Go columns that will run in the December, 2006 edition of the Snohomish County Business Journal (http://www.snohomishcountybusinessjournal.com).

How A Single Press Release Skyrocketed My Website Traffic

Many of you may have heard of website promotion using press releases, but unfortunately this topic is still totally underestimated. If you are one of the persons that have heard of it but never really used it, then you might start knocking your head on the table after you've read my story...

I built a health related website about a year ago which basically consisted of product reviews. Putting the site together took me quite a while as I set myself the goal to produce only High Quality content. There are simply too many sites out there that only have scraped content from various sources on the internet that can be found everywhere. I wanted to give my visitors something special, something for what it would be worth to visit my site and of course Come Back in the future. It took me most of the time to write the reviews as I actually tried all of the products.

When my website finally went online, I wanted nothing more but the world to see my work and to get the product sales going. There were different options available for site promotion including articles, link exchanges and directory submissions. And let's not forget the press releases! In former times I put a lot of effort in writing articles because they always provided me with long term traffic and lots of backlinks that helped my sites to get ranked very high in the various search engines. Therefore I started to write some articles but was too tired because of the work that I did during the past weeks and decided to take the weekend off and visit some friends.

But one thing I did before I left was to write a press release. It was the first time that I wrote one and therefore I wasn't quite sure how to structure it and what to write. I spent a few minutes on browsing through some press releases at prweb.com to get an idea of how they look like. OK, time was ticking away and I wanted to leave soon. So I started to write my first press release ever about my new cool website that contains original health product reviews from someone who actually bought and used the products. It didn't take me too long until it was finally ready to be published.

At first I wanted to use the free press release publishing service at PRWeb, but then decided to pay some money for an extended service which guaranteed me same-day distribution. I hesitated a little bit because of the cost of $119 which I could have easily invested in some weekend activity, but as I was already too late I whipped out my credit card and did it. Everything went fine and there I was on the road for my weekend trip.

I came back late at Sunday night and didn't want to turn on my computer at first. But I was just too curious to see if the press release resulted in some visitors to my website and even product purchases through my affiliate links. I logged into my website control panel and clicked on the stats icon. Let me tell you that I almost fell off my chair when I saw that I had received hundreds of visitors within the first few hours that my press release was distributed. This resulted in a few thousand visitors for only the weekend time-frame. I was shocked!

Can you imagine that I almost bursted because I couldn't wait to see if those visitors had produced any sales? I must have had a typo in my Clickbank password three or four times, but then I finally saw the results. Believe it or not, but the hard work resulted in cold hard cash. The Clickbank statistics showed me 2 sales on Friday night, almost 20 sales on Saturday and another 15 on Sunday which summed up to a total $1065. Now that's a nice hourly rate.

The next few days my traffic dropped a little bit but still produced lots of sales. I even got contacted by some publishers that wanted to print my press release in a magazine and newspaper. As my press release containing the link to my website was featured on some high pagerank websites, I had the search engine spiders knocking at my door in less than 24 hours. The high traffic from the press release declined during the days, but as I got ranked very high in the search engines for some great keywords the search engine traffic started to grow very fast. It's easy to tell that I fell in love with press releases at first sight!

Today I use press releases as one of my main strategies for driving lots of traffic and targeted visitors to my websites and for getting indexed in the search engines and being ranked in no time. One thing that I changed was the distribution method. I didn't want to pay $119 for every press release and therefore I decided to submit the releases by hand. They would usually not get picked up in 24 hours, but the saved money is worth the few days wait. For my press releases I'm using a very powerful and comfortable software which enables me to do the submission in no time. I'm even able to go on vacation and schedule the press releases so that the sales keep coming in while I relax at the beach. That's the way life is meant to be!

About the Author

John Glover uses Press Equalizer for all of his press release submissions which enables him to submit press releases in no time and without having to spend money for a distribution service. To find out more visit: http://press-equalizer.cash2day.com

**T4A- Should WWE allow the Shooting Star Press to be performed on special occasions only?

**T4A- Should WWE allow the Shooting Star Press to be performed on special occasions only?

I think they should. As long as people know how to perform it and not injure themselves. (*Cough Lesner Cough*)

I also miss the original Piledrivers in WWE. (I have only seen Kennedy, Dreamer, Shawn Micheals use it recently)

Special shrimp season set in some Louisiana areas
Associated Press - April 28, 2010 8:04 PM ET BATON ROUGE, La. (AP) - As the Coast Guard burns oil from a spill in the Gulf of Mexico, Louisiana opens a special shrimp season so trawlers can get...

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