Promo Magnet

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Marketing Small Businesses With Promotional Magnets

Business magnets, or fridge magnets in common language, are a very efficient way to market your business. If you examine it by cost, promotional magnets are relatively very cheap but stay with the potential client way longer than any business card, flyer or something else. Once your promo magnet went on the client fridge, it will m ost likely stay there for month (if not for years).

The need, which was the drive to invent promotional magnets, was the quest for everlasting (almost) advertising and promoting means. Keep the impression as long as can be. Paper made products, like: business cards, fliers, invitations and so on, are worn out quickly and then find their way to the garbage can.

The first to be magnetized were the business cards. Every craftsman who came over to fix something in our houses – left behind him a magnetized business card, beautifully designed, colorful, attractive, decorating the refrigerator door or any other metal surface for the matter. Because it is so – we didn't throw away the magnet the minute the man left the house. On the contrary – we know that in a moment of need we'll know where to find the telephone number of the plumber, locksmith, washing machine mechanic, or what ever.

To the craftsmen joined the Pizza delivery boy, the neighborhood grocery or laundry deliverers and all those who managed to arrive at our home with goods or services. Even the veterinarians and other honorable free professionals, like lawyers and such, who want to receive a phone call from us and gain one more deal. 

The awareness to magnets, as permanent advertisers and promoters, became so strong that shop keepers, service office managers and restaurant owners, keep magnets side by side their business cards and hand them over to clients or potential customers. After all – this is the most cheap and affective advertising tool.

But the magnets didn't stop at the business cards level. They moved on to other printed materials such as invitations. Here the success was enormous. People have very bad experience with forgetting obligations and responsibilities to attend important events. The paper made invitations are kept on the telephone shelf near by the entrance door and several days after arrival they are covered under piles of letters and bills. When magnetized invitations began arriving our addresses – we threw them at the fridge door and get reminded each time we were thirsty…..

Big companies stormed this market and started bombing our houses with promo magnets which used by our children as puzzle games, or by us to hang stuff on the fridge.

About the Author

George Monte is a digital printing expert, involved in the printing industry for over 15 years. As the Co-CEO of DCP-Print, George is consulting numerous companies in the field of printed promotional materials.
DCP-Print is an international company, specializing in custom made print products such as business cards , business magnets , invitations and more

What kind of free stuff would make you want to see a band?

If i handed you a promo pack with a demo cd what else would have to be in there for you to come see us having never heard of our band?

I wouldn't say this was the best way to get people to check your band out. People like free stuff but it doesn't guarantee that they'll come to your gig. It just means you'll be out of pocket. Also, a lot of this stuff is quite costly to produce as you can only get stuff printed in certain numbers, i.e. no less that 50 or 100.

Your best bet is flyering hard. Go out there and pester people on the streets. It's hard work and disheartening at times but it can pay off.

I think, however, the most important thing you can do is work on your song quality and your stage show. Yeah, you might play a shitty gig to 10 people, but if those 10 people see a band that blows them away they're going to remember you and want to see you again. They'll probably tell their friends. Next gig you play the crowds could've swelled drastically.

So yeah, my advice is avoid the free stuff (other than maybe the pin badges. They're cheap enough to hand out and work as free advertising if kids put them on their bags. try www.awesomebadges.co.uk as they're the best IMO. Also make sure you have a snappy design!).

Make sure you demo is of a good quality too! That is probably most important if you're gonna be handing out demos!

Got a myspace or anything? Hit me up with a private message, I'd be interested in having a look.

Washington Wild Things Announce 2010 Promotional Schedule, Kids Eat Free Promo
Washington, Pa. - The Washington Wild Things, presented by Washington Financial, have announced their promotional schedule for the 2010 season, including giveaways, theme nights and a "Kids Eat Free" promotion.

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