Press Book

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Eaarth: Making a Life on a Tough New Planet, Bill McKibben, 2010, ISBN 9780805090567

Mankind has irreparably changed the Earth's climate and weather conditions. This book gives the details, and tells how to survive on this new world.

The Earth that mankind knew, and grew up on, is gone. A new planet needs a new name; hence Eaarth. It is a place of poles where the ice caps are severely reduced, or gone. It is a place where the oceans are becoming more acid, because of excess carbon absorbed into the water, not to mention the toxic chemicals and other pollutants being dumped into it. It is a place of more extreme weather patterns.

The average person might not care if an entire glacier completely melts away, like the Chacaltaya Glacier in Bolivia. Those living downstream, dependent on that glacier for their water supply, will certainly care. Since 1980, the tropics have expanded worldwide by 2 degrees north and south. Over 8 million more square miles of land are now tropical, with dry subtropics pushing ahead of them. The chances of Lake Mead, which is behind Hoover Dam, running dry in the next 10 years, have reached 50 percent. The residents of an oceanside town in North Carolina are spending up to $30,000 each to place large sandbags in front of their homes to keep the ocean at bay.

The times when America, or the world, can simply grow its way out of its financial problems are gone forever. Building enough nuclear power plants to get rid of even a tenth of the climate change problem will cost at least $8 trillion. According to one estimate, America needs to spend over $200 billion a year for decades, just on infrastructure, to avoid the kind of gridlock that will collapse the economy. A small village in Alaska is being evacuated, because of rising sea levels, at a cost of $400,000 per person. There is not enough money on Earth to evacuate everyone threatened by rising sea levels.

What to do? Some people are taking another look at small-scale agriculture, getting away from a dependence on artificial chemicals and fertilizer. Eliminate the middlemen, like advertising and transport, and put more money in the farmer's pocket. Along with local agriculture, consider local power generation.

This is a really eye-opening book. The first half is pretty bleak, showing just how bad things have gotten. But, there is plenty of hope in the second half of the book. It is very much recommended.

Paul Lappen is a freelance book reviewer whose website, http://www.deadtreesreview.com, has over 800 reviews on all subjects, with an emphasis on small press books.

Market And Sell Your Self Published Books Easily

Whether you've just published a book or have a book that isn't selling, now is the time to start marketing the easy way today! It's one thing to write a book, but an entirely different thing to write one that's saleable, viable, and marketable. Ensuring the success of any book is something even the biggest publishers have never been able to guarantee, but with a good book, a little or a lot of money, and just plain hard work the odds are in your favor; many have done it.

Using press releases for marketing or promoting your book or book's website has become increasingly popular as publishers discover the powerful benefits of using press releases. Invest in press release submitting software and set aside time every week to send out a press release online to the press directories. Mail a press release to all the trade journals in your field over and over again; you can use the same release.

Learning to write and use powerful optimized press releases can often drive tons of traffic to your website while providing multiple back links that can lead to increased page rank and numerous top ten search engine rankings for your targeted keywords. When picked up by wire services, a press release can easily end up generating hundreds of mentions for your book. Send out at least 10 press releases to the print and broadcast media in your area every month.

Send out the same press release to the editor of your local daily newspaper every week until you are called for an interview or are written up. Press releases can easily generate thousands of dollars in sales when picked up by national trade or print media.

Why not give away a copy of your book in a local raffle to get more book recognition? Make sure your sales letter or flier is first class; this is your formal presentation of your title to the prospective buyer. If your book fits a specialty market, find a store that fits the genre and offer to leave books on consignment; many publishers have sold thousands of books this way.

Build a web site that provides another avenue for ordering, a virtual online press kit and link exchanges with sites that relate to your topic. Every day it's important to focus on a variety of marketing approaches. Get as many testimonials about your book, as possible, from experts in the field relating to your title, not customers; use on your fliers and back of books.

Offer to trade writing a monthly column in a trade publication in your books' genre, in trade for display ads on the same page. Find a non-exclusive distributor with a good reputation to carry your book for the book store trade, as well as for other retailers. Arrange to give a simple talk at local, regional and national events that relate to your book topic; bring books along and have an associate sell them at the back of the room.

If your book solves a problem, focus on it in your marketing. Remember to make sure your book is listed in Books-in-Print; don't assume it's already listed. When you get a nice write-up or feature about you and/or your book, have it laminated and set it up on an easel at trade shows.

Your sales letter or flier should include an eye-grabbing headline, the benefits to the buyer, the book features, book sales information and testimonials. Be your own publicist and send a press release along with a review copy of your book to publications in your book's genre and to book review magazines.

It's important to publish a website that focuses on your title; you'll be able to refer editors and customers and all interested parties to your book information with the click of a mouse. Make sure to promote and market your book each and every day, both online and offline.

With well chosen book marketing and book promotion, online and offline, you'll reap the profits you deserve for your efforts by way of the Internet and in your mailbox. Don't delay another day if you've fallen by the wayside; make sure to focus on promoting, selling and marketing your book each and every day. I hope this article has provided you with some easy, helpful tips to accelerate your book marketing and book promotion efforts.

About the Author

For more information on book marketing tips and selling more books go to http://www.TwinPeaksPress.com founded in 1982, specializing in help for authors, self publishers, ebook and book publishers with tips, advice and resources, including information on media, library and other mailing lists, and press releases - online, wire service and offline distribution

where can i find the details of Leo Bogart's book "Press and Public" (1989)pp.258-265?

I want to read from pages 258-265 of the Leo Bogart's book "Press and Public" (1989)

ABE books

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