Poster Dominic

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It could have been a disaster. The decision of Théâtre du Chatelet's new director, Jean-Luc Choplin to mount a production of this old chestnut, but he did it and it worked. "Le Chanteur de Mexico" is a well known French operetta from 1951, written by the now eclipsed composer Francis Lopez, and animated on the stage and screen by the dated matinee idol Luis Mariano, who aged in the part as that decade waxed and waned. For most Parisians, the very thought of this piece smelled of stale postwar cigarettes and grandmother's lavender candies, so the challenge was daunting. It didn't help that Choplin's resume included a stint as artistic advisor "chez Disney" and at Galleries Lafayettes. They were smelling blood along the Seine. How did he turn it into a success?

He did it with a sophisticated gay friendly aesthetic that gave it a totally new spin, and a brash new appeal. The planning must have been mind boggling, but for the public, it began with the posters, the enormous Pierre et Giles posters that went up on Metro stations and elsewhere around the city in mid 2006. It stopped me dead in my tracks the first time I saw one. A nearly life sized, thoroughly charming young mariachi stands there, hand on hip in his black charro outfit so tight he seems to have been squeezed into it with a shoehorn and a jock cup, surrounded by a kitschy garland of plastic flowers and costume jewels. Kitsch is the operative word here, but a quality of kitsch that elevates it to the realm of true art.

The story has been modernized as well, with the use of a movie set story device and a touch of drag. The casting was also brilliant: Rossy de Palma, the earthy gay icon of Pedro Almodovar's films is featured as the Diva, and Clotilde Courau, who plays a simple girl from Montmartre in the operetta but in real life is nothing less than a royal princess (of Savoia, as in the Italian royal family). The stunningly handsome Ismaël Jordi shines in the title role, with his clear, rich and powerful tenor voice that could be Roberto Alagna or the young Placido Domingo. In fact, it's rumored that Roberto Alagna was approached about this role, but that he turned it down. No matter! Jordi, is brilliant and has the eye appeal that the Pierre et Gilles poster promises. Besides, it is always exciting to see someone of such talent at the beginning of his career.

The staging is by Emilio Sagi, and is like a world of huge potted palms and Pierre et Gilles kitsch, a Carmen Miranda dollhouse come alive. The dialogs have been pared down to give more emphasis to the music. The music can be thin at times, and the services of a top rate orchestra are essential to win over the refined ears of this Parisian public, and this is accomplished perfectly by the Orchestre Philharmonique de Radio-France, which fills this magnificent hall with rich sonority.

It was Choplin's inaugural production in 2006, and it was such a success that it was reprised for the month of June, 2007. Now it is over, but surely not for another sleep of fifty years. There will certainly be more productions and opportunities to see it, especially with all the modern technologies. Right now it is easy to find Luis Mariano on YouTube singing the great Mexico production number with his Desi Arnaz style. I don't doubt that Ismaëlito will be far behind.

Dominic Ambrose is a writer and script developer living in Paris. Take a look at his blog of words at http://dominicambrose.wordpress.com and his art blog at http://ambroseartgallery.wordpress.com

Posters: a Poster Design Manual

Posters are designed to be both eye-catching and informative. Translating these ideas unto your poster design would be perfect, but as they say, putting theory to practice is never as easy. Use posters and design them effectively.

Using posters with graphics and text is a surefire way to get that message of yours out. Some posters are made with high graphic content, which means they contain mostly images. While others contain a fair amount of text which gives emphasis on the information the poster carries.

Design Ideas

What makes a poster great and visually appealing? Let us look at the four important things that encompasses captivating posters.

General design

Design is the ally of print materials. It’s similar to the tandem of chalk boards and chalk, without the other, it would become utterly useless.

Design can be just about anything, from full blown images, plain texts and even just shapes. The combination and position of such creates different styles that communicate beyond, quite literally, words.

Plan and design your posters well. Create magnetic posters that attract huge crowds. Make them open their eyes, make them read, make them interest, and most importantly, move them that you may get the response you want.

Colors

Colors are an element of design. It has quite a complex effect even if used on its own. A change in the color of the background or text can affect the poster’s theme or overall look.

Colors define the mood communicated though poster. You can magnify gloom by using a black background the same way you can espouse feminine qualities by using pink as dominant color. For each subtle change in color, a different mood is heightened or lessened to a degree.

Message

Posters are like book covers. They need a brilliant word or some catchy phrase to get the readers’ attention for it to be a real smash. Learn new words and play with it to conjure memorable phrases. Read books and study other prints to help you come up with the right combination of words that will deliver your ideas.

Moreover, use words that would allow you to be very clear and specific. Watch out for words that would lend itself to multiple interpretations. It would be risky and it would make your prints less effective.

Typology

Typology is often neglected in favor of other design elements when it comes to print but surprisingly it does enjoy a better reputation among graphic designers when it comes to creating posters.

Graphic designers vary the sizes, color and type of these fonts to create distinct designs without using other images. Sometimes, by changing text direction, you can already create a brand logo to go with the message you want to convey.

There are certain fonts too that are directly connected to certain themes which you can use. Comic sans, for example, create a feel that directs one to think of comic books. Bold texts too produce different effects.

However, it is best to be wary in using too much font styles, especially when you are using a lot of words or phrases. It makes reading slower and might make viewers feel tired and eventually, uninterested.

Create brilliant poster prints and wow your crowds. Keep these ideas in mind and always ask yourself if all the elements are working together, in a combined effort to communicate your messages and convey your ideas well.

About the Author

Owen loves to read and talk anything under the sun. From current events, magazines, social life, metro lifestyles, traveling etc. Not a born writer but experience could make a difference. He also loves to eat especially travel in different places. Going to beaches and mountains really completes his life.

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