May Irwin

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The Top 7 Reasons for Producing a Marketing Video

There are so many reasons your brand, product or company should consider using video technology as a marketing tool. Here is a list of the top seven:

Image Management: The way your business looks on-screen is entirely under your control when you use promotional video production. That control is a rare opportunity. Your brand, product or company's image across the entire marketplace is never entirely under your control - but when you use promotional video production, the outcome is yours to decide.

Convenience: Video doesn't interrupt a prospect as might a phone call. Video is viewed on the demand of the prospect or customer, when they want and how they want. Prospects who use video to evaluate purchase options appreciate being in control of how they do it - and will appreciate you as a result.

Faster Buying Decision: Sales video production makes for a faster sales cycle. Major business schools agree that video speeds up buying decisions. Video production delivers what prospects need to know - even if the video results in questions, those questions will be explicit and to the point, speeding up the sales process.

Reduced Sales Overhead: Travel to an out-of-town prospect's place of business can drive up costs beyond the benefit of doing the business, even if you land it! Video production allows you to keep sales costs in line without missing opportunities.

Novelty: Market studies on sales video production show that nearly everyone given a DVD will view it at one point or another - even if only out of curiosity. Make that curiosity work for you! Same goes for online video. If you have a video on your website, it increases ‘stickability’ to your site by more than 40%!
 
Standardization: Doing web video production the right way ensures that consistent, correct information is presented to prospects at all times. Managing a library of web video production titles allows you to address many different groups of prospects, but always with consistency.
 
Retention: Modern society is used to receiving visual information. Text can be skimmed. A phone call can be a distraction. But video shows. Video captures attention and holds it better than any other medium - especially as most people receive information via television or the internet.

Now you know why a marketing video works. And today, the best way to promote your product or service today is to have a marketing video right on the home page of your website. Feel free to visit Video One’s website at http://www.video1pro.com or call to discuss your ideas, and learn how we can produce a great, affordable web video for you.

Copyright © 2008 Irwin Myers

Irwin Myers is the president of Video One Productions, a Chicago-based company that has been providing production, editing, and duplication of videos, DVD's, and CD's for hundreds of companies for more than 20 years. To find out more about how Video One Productions can help you with your production and multimedia needs go to http://www.video1pro.com.

About the Author

Irwin Myers is the president of Video One Productions, a Chicago-based company that has been providing production, editing, and duplication of videos, DVD’s, and CD’s for hundreds of companies for more than 20 years. To find out more about how Video One Productions can help you with your production and multimedia needs go to http://www.video1pro.com

What do you think of Steven Irwin's tragic death? was it worth it?

At least he was doing what he loved.

I believe that everyone is put on this earth for a reason and that guy, sure the hell made an impact on society by doing what he was obviously put here to do. Having such a passion for nature is always a wonderful thing. Im sure he is doing just fine in Heaven ...he'll be missed he's a legend!

Judge aims to shed role heading court security officers
Knox County Juvenile Court Judge Tim Irwin told Knox County commissioners on Tuesday that he doesn't want to be a cop anymore.

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