Matthew Bourne

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When you watch a movie, whether it be at the cinema or in the comfort of your own home, it's seldom you actually think about where the movie was produced and how each film company secured the rights to the movie you're watching on the screen. The movie business is extremely competitive. The six major film companies discussed below comprise 90 percent of the US and Canadian box office revenue. If you're pondering a career in film, you may want to pay very close attention to the statistics below.

And while there are a few "mini-majors" still turning a profit in the industry (Lions Gate Entertainment and MGM for example), it's fairly difficult for film companies to stay afloat while competing with these highly successful empires.

Below you will find the six major film companies (also known as "The Big Six") and a brief description of each:

1. Warner Bros. Pictures. Comprising a whopping 19.7 percent of the US/Canadian market share (2007 figures), Warner Bros. Pictures is the biggest player in the film industry. Securing the rights to major films like Harry Potter, Superman, Batman, The Matrix and Star Wars have made Warner Bros. the No. 1 name in the business.

2. Paramount Pictures. With 15.5 percent of the US/Canadian market share (2007 figures), Paramount Pictures continues to be one of the most successful film production companies in the world. Star Trek, War of the Worlds, the Mission Impossible series, Transformers and Tropic Thunder are just a few of the popular films produced by Paramount Pictures.

3. Walt Disney. One of the most renowned film production companies in the history of the business, Walt Disney now holds 15.3 percent of the US/Canadian market share (2007 figures). With highly successful movies like Pirates of the Caribbean, National Treasure, Meet the Robinsons and Enchanted, there's no doubt that Disney will continue to play a key role in the industry for years to come.

4. Columbia Pictures. Comprising 12.9 percent of the US/Canadian market share (2007 figures), Columbia Pictures remains a big player in the business. Some of this company's recent successes include Casino Royale, The Da Vinci Code, the Spider-Man series and Step Brothers.

5. Universal Studios. 12.2 percent of the US/Canadian market share (2007 figures) belongs to Universal Studios, which continues to make millions for the film industry. With major hits like the Bourne series (Bourne Identity, Bourne Supremacy and Bourne Ultimatum), The American Pie series, Knocked Up, American Gangster and The Incredible Hulk, it's very clear that Universal Studios knows what it takes to make money in this industry.

6. 20th Century Fox. Also known as "Twentieth Century Fox," this highly successful movie production company makes up 11.9 percent of the US/Canadian market share (2007 figures). Some of the biggest and most successful movies from this empire include the X-Men series, Mr. and Mrs. Smith, Star Wars Episodes II and III, and the Fantastic Four.

Once again, if you're looking for a career in the film industry, the six companies listed above are the cream of the crop. If you have the opportunity to work for one of these companies, we wouldn't suggest passing it up.

Selena Valoure is a huge fan of entertainment and is intrigued to learn more about film production. She knows how hard it is to make it in the entertainment business so, in her spare time, she shares what she's learned over the years with the readers of DiscoverFame.com.

Trendsetters Bmw & Gmc Using the Web to Drive Sales

Today's larger, progressive companies are investing millions of dollars into discovering how to deliver their message effectively to consumers via the Internet. For smaller businesses with smaller budgets, the dollars that larger corporations sink into bolder internet marketing campaigns are like free internet marketing lessons without risk or expense.

While your company may not be as large as those mentioned in this article, the following scalable examples illustrate how moving even a small portion of your marketing budget over to Internet Marketing can translate into noticeable returns for your company.

BMW Takes Hollywood Online

6.5 years ago on bmwfilms.com BMW released and distributed a stunt-filled, action mini-film series called “The Hire” starring actor Clive Owen (Sin City and The Bourne Identity). Guided by such directors as John Frankenheimer, Ang Lee (Crouching Tiger Hidden Dragon, The Hulk, Brokeback Mountain), Wong Kar-Wai, Guy Ritchie, Alejandro González Iñárritu, John Woo (Mission Impossible II), and Joe Carnahan, this was unquestionably a big-budget Hollywood style production.

The 8-part series, each directed by a different director, won numerous awards and received accolades from the New York Times and Time Magazine. The result: over 100 Million film views translating into approximately 1.9 million film views per month over its 4.5 year run which ended in October of 2005. Though the series is no longer available for download, various websites still sell the DVD 6.5 years after it first debuted at the Cannes Film Festival.

View BMW Films on YouTube

If these films released via non-traditional media such as television, the statistics would have been less accurate and much more time-consuming and expensive to track. Imagine if those films made just 1% or 1 Million of those viewers curious enough to visit a BMW showroom. If even 1% of those 1 Million leads purchased a vehicle at an average vehicle cost (est.) of $50,000.00 USD that translates into $500 million USD of additional sales over 4.5 years; just over $111 Million a year of additional revenue.

Sure, few companies have the budget that BMW has but try scaling it all down and finding a unique way to present your own products online that will excite your target market and leave your competition in the dust. The lesson here is thinking outside the box.

GMC Uses Traditional Media to Support Online Campaign

For the last 3 years, GMC has been working with creative company Digitas – the National Football League (NFL), and the Entertainment and Sports Programming Network (ESPN) – to power an online interactive campaign for GMC.com. Mary Kubitskey, national advertising manager for GMC had this to say about the decision to move advertising dollars online: “Any day I'll trade traditional media money for something nontraditional. Digitas did a great job in putting together a promotion, and we feed the promotion with traditional media.” The campaign is a direct result of the company moving a larger percentage of its advertising dollars online.

She also added, “As with all our traditional marketing advertising, we're trying to go more digital. It's not a surprise that 30-second ads aren't working like they used to, and this gave us an opportunity to interact with NFL fans and football. I spend too many hundreds of millions of dollars in traditional media and broadcast 30-second spots and it's getting hard to see that money work for us. So we're engaging Digitas to keep trying to bring us what's new.”

Bigger companies are starting to realize that traditional media doesn’t have the same bite as it used to so they’re thinking of ways to use traditional means in conjunction with newer online strategies to advertise effectively. Think of ways you can use your existing locations or marketing mediums to augment or enhance a web marketing campaign.

Benefits of Internet Marketing: What’s In It for Your Business?

BMW chose to deliver its message via a very aggressive, multi-million dollar web campaign and got the attention of the media, potential buyers and non-buyers alike. GMC, instead of funneling marketing dollars into traditional media advertising has decided to use traditional media to feed an online advertising campaign. It may seem like bigger corporations have the upper hand but when you really break it all down, whether you’re a small business or a large corporation, the benefits of moving towards internet marketing are the same.

Measurable – Track visitation stats, conversions, paths through a website and more so you know where to channel your advertising dollars and where you shouldn’t.

Affordable – Internet Marketing is on average less expensive than traditional media, potentially saving your company money.

Wide Reach – Geographically, you can access local, national, or even global markets to expand your potential revenue exponentially for a fraction of the cost of using traditional media to accomplish the same task.

Geographic and Demographic Targeting – Certain types of campaigns allow you to target consumers by age, income levels, education, location and many other factors increasing the effectiveness of your campaigns and website.

Interactive – Allows quick and easy communication between advertiser and visitor via filling out online forms, email, or even live chat that further increase the chance of a sale or conversion. Visitors receive information on demand.

Compare that with traditional “show-and-tell” one-way media such as print, radio, magazine, and television and internet marketing suddenly becomes a very attractive way to get in front of a changing market. As more and more people begin to embrace the web as a rich source of information and entertainment, the importance of achieving an effective online presence and delivering your unique message over this new, digital medium is climbing its way to the top of the priority list.

Your customers are changing their thinking and your competition is starting to adapt. Is your business ready for the revolution?

Official BMW Press Release. “The Hire – The Acclaimed Film Series By BMW – Will End A Four And A Half Year Internet Run October 21st” October 11, 2005. Accessed on: October 05, 2007. http://www.bmwusa.com/bmwexperience/filmspr.htm

Clickz.com News. “GMC Launches NFL Site in Move Away from Traditional Media Buys”, Oct 05, 2007, Matthew G. Nelson. Accessed on: Oct 5, 2007 http://www.clickz.com/3627219

About the Author

Michael Dela Cruz is the Web Marketing Consultant for Canada's Web Shop, an Internet Marketing Company located in Winnipeg, Manitoba Canada specializing in Internet Marketing,

Some good thrillers please?

I want the names of good thrillers. They can be adventure or spy novels, sci-fi, anything but thrillers.
I've read all Alistair MacLean, Tom Clancy, Ken Follett, Jeffery Archer, John Grisham, Sidney Sheldon, Dan Brown, Robert Ludlum, Matthew Reilly, Steve Berry , Raymond Khoury and Sam Bourne.
I do not like Dean Koontz, Lames Hadley Chase Nora Roberts and Danielle Steel.
Basically, I've read the popular writers, I wanted to know a few other good ones.You know, the ones where you are up all night turning page after page....
I want the rapid, fast ones...

I love Dan Brown so much he was my favorite authot 2 months ago (Loved Digital Fortress). I also detest Nora Roberts.. ug. Im so glad your asking for THRILLERS everyone on here is like "Give me a book to read like twighlight". Ok heres my favroite thrillers...

1) Prey by Michael Crichton- If you like Dan Brown, you'll love Michael Creytone (He created that show ER). Prey is about an experiment gone wrong, and through a chain of events scientest create a man eating swarm of bugs... its super intense.

2) Carrie by Steven King- I'm sure you've heard of this book before, its short and itense. Its about a girl whos telekinetic, and is harrased in highschool. Eventually she cracks and destroys here Mom, Teachers and EVERYONE who ever teased here. Steven King is a fantastic if you like Carrie try Pet Symetery, Misery, and The Mist.

3) And then there were none by Agatha Kristie- 12 people are all invited to a mysterious island, they all have one thing in common... they've all murdered someone. Slowly, 1 by 1 they die... wats going on?!?

4) Burned- This book is about a mormon girl with an abusive family who is sent to live with here aunt for the summer. I'm sure your thinking "This doesn't sound like a thriller". But it is, its so intense (Drugs, Sex, Violence) and impossible to stop reading. Not to mention a fantastic life lesson.. i really think everoyone should read this book. Also this author has wrote other books and there good as well.

Those are my favorite thrillers.

Heres the top 10 list of thrillers acoordig to Barns and nobel

1) The Likeness: A Novel
Tana French

2) Duma Key: A Novel
Stephen King

3) The Bodies Left Behind: A Novel
Jeffery Deaver

4) Sweetheart
Chelsea Cain

5) The Girl with the Dragon Tattoo
Stieg Larsson (LOOOOOOVE this one!)

6) The Dirty Secrets Club (Jo Beckett)
Meg Gardiner

7) The Fifth Floor
Michael Harvey

The Black Tower
Louis Bayard

9) The Cold Spot
Tom Piccirilli

10) Blackman's Coffin: A Sam Blackman Mystery (Sam Blackman Mysteries)
Mark de Castrique

Hope I helped thx again for the non twighlight related book question

12 Points! Jazz Festival, Stavanger, Norway: Europe's New Jazz
Unless you're into the downtown jazz scene in Gothenburg, chances are that the name Naoko Sakata won't mean a thing to you. And Mari Kvien Brunvoll? Again, you wouldn't have a clue unless you had your ear to the ground, figuratively speaking, in Molde, home of Norway's best-known jazz festival. Or Trio VD? They're named after Valentine's Day, which is rather more romantic than a social disease ...

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