Logo Sticker

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Guerilla marketing means maximum impact for minimum expense, often on a Do-It-Yourself basis. And while this sort of thing has always been a priority for small business marketing, in today's tough economy, innovative, low-cost guerrilla marketing strategies have the potential to be more important than ever.

This article focuses on custom stickers-one of the cheapest, most versatile marketing materials in existence, and one often overlooked by traditional marketing campaigns.

Let's start with the basics:

1) Understand Your Customers

First of all, this may seem like commonsense in any marketing strategy, but commonsense is often not so common. If it were, more small business owners would understand that a simple logo sticker-however great that logo may be-is probably not going to go viral, except among folks who are already ravenously loyal to their cause.

However, a sticker that people actually identify with-because of the humor, the artwork, or some other element-does have the potential to go viral, for one very important reason: it says as much about your customers as it does about your business.

A great example of this is a pizza shop in my area called Bob's Pizza. Their logo, appropriately enough, is their name, in a curlicue type font next to a drawing of a slice of pizza. The owner of this shop (Bob) could easily have made a custom sticker of this-instead, he chose to do something different.

As the owner of an affordable downtown pizza joint, Bob understands that his target market in this area is composed primarily of families and students. So he not only provides crayons and paper for young artists and late-night doodlers, he posts these masterworks on the walls of his shop. One of these artworks happened to be by a seven-year old boy; it was a happy, blob-like person with a piece of pizza, accompanied by the words, in a childish scrawl, "I like Bob's Pizza."

This is the image that Bob chose to turn into an eye-catching, die-cut sticker-an image that seemed to strike a chord with both families and students, who appreciated the style and the humor. I've seen this sticker everywhere imaginable. I've also noticed a lot of people in Bob's Pizza.

The moral of the story being: create a sticker that shows you understand your customers, and they will advertise your business far and wide-at virtually no expense to you.

2) Be Useful

Nearly everyone knows the old trick about putting a tip-calculator chart on the back of your business card, to encourage people to keep your cards in their wallets.

Depending on your business, however, there may be a better way to "stick around" in your customers' lives-and in a way that helps to establish authority in your area of expertise. By printing a custom sticker with useful information related to your business, designed for semi-permanent mounting in important, everyday places, you can keep your name and number in front of your former and potential clients for an almost indefinite period of time.

Fix computers for a living? Design a sticker with quick-reference trouble-shooting for common computer problems, designed for mounting on a computer monitor or laptop. Yoga studio? Create a daily 'mindfulness meditation' designed to mount on the dashboard of a car. Heating and cooling business? Print a sticker designed for thermostats, featuring energy-saving tips.

The trick here is to be innovative, useful, and to stick around long enough so that when people need your services, you'll be the one they call.

3) Be Outrageous

If you truly want to create some buzz in your area, you can put the "gorilla" in guerilla marketing with some over-the-top, in-your-face marketing-that-does-not-resemble-marketing.

Case in point-a website called SprayGraphic. This online artists' community wanted to create some buzz in different places across the US. First, they recruited creative artists to feature their graphic design work on their website. Next, they sent out eye-catching posters and custom stickers to these artists, in order to help them promote their work.

The result? Intriguing posters began to appear in coffeeshops and on community boards all over the country, accompanied by their characteristic, funny moustache, nose and eye-glasses logo, explaining who they were, what they did, and why people should join. Then a series of die-cut stickers featuring their logo started showing up everywhere, accompanied by their URL. You can rest assured this simple, affordable guerilla marketing tactic created a huge amount of traffic for this site, almost overnight.

The trick with using custom stickers this way is not to give too much away-and to use them to create a kind of mystery, which your customers will then be compelled to solve.

Interested in more ways you can use inexpensive, custom stickers in marketing your business, band or nonprofit? Check out http://www.CustomStickerMakers.com

Gillian James is a small business-owner who writes for http://www.CustomStickerMakers.com, the Web's best source for low-cost, high-quality custom stickers, bumperstickers, labels and decals. Offering full-color stickers for band promo, non-profit fundraising, school benefits, business marketing, service compliance and more, Custom Sticker Makers also offers a popular online sticker-making tool. Interested in more marketing ideas that stick? Visit CustomStickerMakers.com

Oil Change Reminder Labels and Stickers

Oil change reminder labels and stickers are the best ways of keeping a record of routine maintenance of your vehicle. Nobody remembers when was the oil in the car changed or when did the car last go in for servicing?

With the change in times, the lifestyle of the people has changed significantly. There is so much pressure of work and personal life that we generally tend to forget the little but the most important things in life like changing the oil in the car or sending it for servicing. In situations like this, oil change reminder labels and stickers are a blessing. They remind us of the trivial things in life, which are of high consequence.
Oil change reminder labels and stickers serve not only as reminders but also as advertisements. Oil change reminder labels and stickers can be custom made as per your needs. You can get any information printed on the stickers and labels. Be it your company logo or business logo, they all can appear or the oil change reminder stickers and labels. This acts as a free advertisement for your company, which is very important in today's highly competitive and money driven world.

The oil change reminder labels and stickers are easy to read and come with no adhesive. This makes your work all the more easy. Moreover, since these stickers and labels are custom made you can get any information printed on them and you will get discount on grouping different locations.

All the oil change reminder labels and stickers are printed on printers, which are preprogrammed with your company's information as well as whatever information you want to print on the stickers and labels.

Oil change reminder labels and stickers are made of very good static material, which helps these stickers and labels to stick to any window or smooth surface. Moreover, the adhesive used is of very High Quality and does not leave any residue when the sticker is peeled off.

Oil change reminder labels and stickers are being used by most people now. And they are a big hit with them. So do not wait anymore. Get your oil change reminder stickers and labels now. Get it made according to your requirements and forget about the due date of oil change. You will never again need to remember the last time you got your car oil changed!

About the Author

Adam Landrum is well known author who writes for oilchangestickers.com

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