Lenticular Mouse

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The Computer Age has over the years spawned many off-shoot commercial activities. It has had a particular impact in the area of Promotional Merchandise. It began with Mouse Mats. When enquiries for these first appeared suppliers were desperately trying to find sources for play areas for small rodents - it was a long time ago.

Demand for the product quickly took off and has remained high ever since. To have such a useful product literally "under the nose" of customers speaks for it's self. They have large print areas, typically 200 x 240mm, so good use of graphics can produce great imaging. The original Hard Top Mouse Mat is able to be printed in four-colour process so artwork can be produced to suit most marketing purposes - from a soft and subtle to high impact.

There are now many variations of the original idea. The range of Mouse Mats are available in a number of different forms - liquid-filled to your own colour scheme, textile-covered , inexpensive soft and flexible, lenticular, bespoke- shaped, tough plastic and many more. They are also produced with integral wrist rests and calculators.

Following on from this initial success the range of computer-related products has increased considerably. The computer mouse followed quickly and the range of these now includes optical, liquid-filled, transparent, and travel varieties. One latest addition incorporates an internet phone.

The product most in demand nowadays, however, is the flash drive which now has anything up to a 2 GB memory. These can be used in many different ways but most commonly as gifts to customers of an item with your own company information in a very easy "down-loadable" manner.

Initially the memory sizes available were 32 an 64mb. As time passed they were being produced with larger-sized capacities and demand for these larger ones meant they became less and less expensive as more and more were produced - as with numerous other products.

Peripheral computer-related products now stretch to USB Cup Warmers, USB Hubs, Clocks, Fans, and others.

Sean Healy is a proud member of Steel City Marketing.

Business Gifts, and Printed Promotional gifts for all occasions.

Promotional Computer Mouse Pads Can Be Effective Business Gifts

Promotional mouse pads are a useful part of the traditional marketing mix and it requires little imagination to construct a monthly promotional campaign around the many computer-related advertizing giveaways. Nevertheless, even though computer mouse mats come in many diverse combinations it is sometimes difficult to match a particular mouse pad to a specific promotion.

For example, well-liked mouse mats include the hardtop promotional, soft top, textile top, cheap promotional thin, lenticular, aqua and the calculator large mouse pad.

Promotional mouse mats in their various forms are often in the best-selling group of advertizing giveaways because of widespread recognition of computers. Until the advent of the computer revolution, the three top selling business gifts generally included pens, mugs and coasters but not always in that order. Subsequently personalized mouse pads became available in many designs, shapes, colors and styles. In truth, there appears to be no limit, for this product has proved to be a most effective desktop advertising give away. Here's a brief summary of just some of the promotional types available

Hardtop mouse pads have a virtually everlasting sub-surface print. You can have whatever printed color you choose but most designs take on a new life in spectacular full-color. Constructed of a strong mark resistant surface bonded to a foam base this mouse pad is significantly more durable than those of laminated paper.

Soft top personalized mouse pads have some considerable advantages for the perceptive customer. A clingy base ensures that the mouse pad, even though only 2mm thick, always lies flat on the desk. The pad can be screen-printed or produced in full color and is ideal to include in a mail campaign.

Textile computer mouse pads are made from a textile material backed with a heavy duty natural rubber base of only 1.5mm thick and are excellent non-slip products. For the very best graphics sublimation printing produces a spectacular and striking multi-color finish.

Cheap mouse pads are yet another working of the promotional mouse pad theme. On this occasion, an unusually slim pad has an impressive sub-surface design in single or multi-color and a polypropylene backing specifically for its adhesion capabilities. This is a superb inexpensive product and is ideal for use as an advertizing giveaway or as part of a mail campaign.

Lenticular custom mouse pads have an image that appears to be three-dimensional. That is, foreground, background and mid-ground, thus creating a sense of depth that is most attractive. Lenticular pads can give the impression of various moving images and are quite intriguing. Artwork is complex because the printing is quite demanding but, although quite expensive, is well worth the investment for launching particular products that lend themselves to this technique on lenticular mouse mats.

Aqua customized mouse pads are welded mouse pads that include two or three non-mixing colored fluids that are said to produce a stress alleviating effect as you chase the bubbles around the mouse mat.

Calculator large mouse pads are, in truth, a bit gimmicky but have found a ready market. In the right situation, it's an arresting idea particularly when a clock is added to the calculator! Calculator large mouse mats are produced in a full color design and may be individually personalized with the recipient's name.

Definitely, an excellent range of mouse pad desktop give aways. As well, mouse pads are often dye-cut to complement a particular product or special marketing promotion. Surely, there is something here for the most demanding buyer of promotional mouse pads?

About the Author

Jack Ritchies has contributed articles for around 4 years and has vast experience in the promotional and advertizing giveaway market. Come visit his latest website over at
http://www.promotionalmousepads.org/

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