Dylan Thomas

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I am guilty as the next person. I get offended if I walk into a store and no one asks if they can help me. Yet, if they do, I completely blow them off. It is as if I am looking forward to telling them that I am "just looking". The reality is that I have been trained to respond to a specific set of "sales" behavior and when I don't get it... well I am just offended by the poor customer service!

Yes I like bad openers. We all do really because stores get graded poorly if the salesperson does not ask us the bare minimum, "Can I help you?" That is right... you, me, the person on the train/plane/car lane next to you... we expect bad openers.

That has translated into most sales professionals having contrived uninteresting boorish presentation starters. These range from the "How would you feel if I told you that you could ____________?" to "Hi, I am here to _____________ about ____________." (If this were a Madlibs you could have a great time filling in those blanks!) None of them reach out and grab your attention. I believe it comes from two things:

1.) Fear of being told that the client is "just looking."

2.) Some internal desire to transfer the torture of practicing a sales pitch over and over without regards as to who will actually hear it. (Imagine if you will a salesperson saying to himself, I don't care how I get into the sales presentation! As long as I do, I am a success!

You do not want to be like this, you want to be different.

Somebody is boring me. I think it is me. - Dylan Thomas

One Chance To Get It Right

Successful sales people do not just have a presentation, a canned opener, and stock questions. No, they train themselves to have detailed intense (some could say almost intimate) conversations with their customers. They start by having an opener that will spark that conversation, realizing that each conversation is a different event and each customer is unique. How you get to that level is through belief and practice.

To build special insightful conversations that will make your clients want to buy from you, refer to you, and rely upon you then you must make these fundamentals core to your salesmanship:

Belief....

• You must believe that each customer is unique and different.
• You must believe that each contact with a customer can educate you and them.
• You must believe that the interaction you will have may be life altering.
• You must believe that no one can help them like you.

Practice...

• Asking open-ended questions that keep a conversation alive.
• Practice different ways to open a conversation with a complete stranger.
• Smiling.
• Listening.
• Talking professionally for measured impact.

Leave no interaction to chance.

That last part implies that you have only one chance to get it right. Just like your first impression, not matter what you do afterwards it leaves a lasting mark. So too should you approach each sales call as if it is the one opportunity to get it right. When think of a sales conversation as such, you will remove as much randomness as possible.

Stellar salespeople believe in themselves and their clients. Stellar salespeople practice earnestly with creativity so that their interspersing of product information is natural and not forced. Stellar salespeople do all the necessary preparation to make sure that chance is removed from the equation. All of this translates into stellar salespeople having openers that don't sound like openers, instead they sound like the beginning of a beautiful conversation.

You can be that way too, if you desire.

Salesmanship is an art; the perfection of its technique requires study and practice. - J. C. Penney

What are some of the worst openers you have experienced?

Erroin A. Martin is a Business Advocate with the Von Gehr Consulting Group, LLC, a business coaching and consultancy provider for business owners, executives, and entrepreneurs. He has fifteen years experience working within the pharmaceutical, manufacturing, natural resources, medical devices, software, technology, business services, and agriculture industries in various levels of leadership across six continents. He has led diverse teams in sales, marketing, planning, and in the Army. He currently coaches business leaders and physicians in the tools needed to plan for their success. Learn more about the Von Gehr Consulting Group, LLC at http://www.vongehrconsulting.com or call 1 203 433 8079 and receive a free hour of business coaching.

Bob Dylan Tickets-Dylan Does New York

Bob Dylan performed his 100th and final show of 2008 Nov. 21 on 175th Street at the United Palace Theater in New York and once again paid tribute to his favorite city. The performance was reminiscent of when Dylan took the stage at Madison Square Garden just two weeks after 9/11 and declared, "You don't have to ask me how I feel about this town. Most of these songs were written here and the ones that weren't were recorded here." The 67-year-ol d proved that age is just a number, kicking off his 18-song set with "Gotta Serve Somebody," his first time playing the song since 2002. "The Times They Are A-Changin'" followed and Dylan then delivered "Tomorrow Is A Long Time" for the first time in New York in over 45 years. Dylan sang, "You think I'm over the hill?" during "Spirit On the Water" and the crowd responded with a rollicking, "Noooo!" The repartee continued when he asked, "You think I'm past my prime?" (to which the enthusiastic audience again cheered "Noooo!") before singing, "Let me see what you got, we could have a whoppin' good time." If you want to have a good time with Dylan, try http://www.stubhub.com/bob-dylan-tickets for Bob Dylan tickets.

The living legend was born Robert Allen Zimmerman in Duluth, MN, where he first strapped on a guitar and took up the harmonica that has made him one of folk's biggest icons. Bob Dylan (his famous stage name comes from the poet Dylan Thomas) became a regular on the coffee shop circuit and then briefly flirted with academia at the University of Minnesota. After moving to New York, Dylan became the folk darling of the artistic enclave of Greenwich Village and signed with A&R after the label's John Hammon read a flattering review in the New York Times. It was in 1963, when his sophomore album spawned "Blowin' in the Wind," that the shy singer was shot into the realm of stardom. Dylan then went on tour with Joan Baez, the quintessential female protest singer of the day (who he would later become romantically involved with.) By 1964 Bob Dylan's resonant lyrics delivered through an amalgam of protest songs and autobiographical ballads garnered him copious amounts of praise, although it was slightly tainted by his increasingly erratic behavior and accusations that he exposed the Beatles to marijuana. After splitting with Baez in 1965, Dylan wed ex-model Shirley Noznicky soon after and he continued his rampant touring pace.

For 1965's rock'n'roll effort Bringing It All Back Home, Dylan strayed from his folk roots and was booed during a performance at the Newport Folk Festival later that year as a result; the album nonetheless spawned the classic song "Like a Rolling Stone." While forever altering the rock and folk genres in the 1960s, Dylan also became known for his unconventional interviews and uncomfortable attitude about his swelling celebrity (D.A. Pennebaker documented Dylan's experiences with fame in the film Don't Look Back.) During the 1970s Dylan entered a reclusive period but continued to churn out music that, for the first time, allowed lyrics to be considered their own form of literature, and in the '90s he commenced his live performances again and has been ubiquitous on the stage ever since. Get your Bob Dylan tickets soon to see him on his current tour.

About the Author

This article is sponsored by StubHub.com and was written by Kirby Brooks. StubHub.com is a leader in the business of selling
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What does it mean for a poet like Dylan Thomas to have a rhetorical style?

I don't know what rhetorical style means. help

First, break down the word. Rhetoric is the art of persuasion. Secondly, a rhetorical work emphasizes communication between the author and the reader. In Thomas' case, he is making a strong argument for or against something and thus inviting the reader to join in on the argument by way of reading the poem.

New Iberia Senior High goes 3-1 in tournament play
GONZALES -- Cody Boutte doubled and Velot Khammany, Jacob Romero, Dylan Maturin, Tre Olivier and Thomas Smith each singled as New Iberia beat Neville 7-5 Sunday in the Stephen Richardson Memorial Tournament.

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