Cross Promo

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Putting Together A Great Promo Kit For Your Dealers

Your dealers' ability to sell your product begins with you. Here are a few tips on how to make a high-quality promotion kit to make your dealers' job a little easier.

1.Cover Letter. You will need to introduce your business and services somehow, and creating a succinct and well-written cover letter is the first thing you will want to pay attention to. If the thought of writing this yourself makes you nervous, don't sweat it. There are many professional copywriters out there who have done this kind of thing numerous times and can have a project like this done in a day or so. If you decide to tackle it yourself, just keep in mind that you will want to keep the industry jargon to a minimum, instead focusing on describing what your product or service intends to provide for your customers. Focus on uniqueness, and hitting the points that you think will attract your intended niche.

2.Price List. Make it easy for your dealers to make it easy for their customers to buy. There are many ways your price list can be presented, but to exert some control over the process, one thing to keep in mind is that you'll want to keep it as clean, clear, and permanent-looking as possible, without a lot of scratched-out numbers, changes, and notes. So send out new lists to your dealers as soon as they are available.

3.Selling Guide. Give your affiliates as much information as you can. Whatever has worked for you in the past as selling points, put them on paper, put them together in a nicely bound booklet, and let your sales force use these same items to increase their sales. Things you will want to include are:

• Product features and (especially) benefits.
• Tips on exactly what to say when selling and advertising your product.
• Competitive cross reference charts: These help your sales force see in black and white why your product is superior, and make great hand-outs for them to give to customers as well.

4. Informational CD's and DVD's can be a big help these days, and are relatively cheap to manufacture as well. Some things you might want to include on these discs are:

• High resolution images of your product and company logo.
• Product specs such as features and benefits, model and item numbers, usage directions, list price and discounts, and the same or similar copy as you might have in your catalog or website.
• Promotions such as Q2 and Q3 customer offers and such things as gift cards, as well as any dealer spiffs for specific items or sales goals.
• Editable Flyers in a commonly used program such as Indesign or Pagemaker.
• Accessory images of your product in use.
• Extra Copy, such as a selection guide so that you dealer can help his or her customers find the right product for their needs; and educational guides for any of your products that may need an extra bit of explanation.
• Editable Ads, such as any that have appeared in print, or that your dealer may want to print locally in the future. Again, try and use a publishing program that your dealers are likely to have, or can get relatively inexpensively.

About the Author

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Where can i follow up my Time Magazine subscription?

I applied for a years time magazine subscription with corresponding payment (CBC crossed check no. 0645749, Sept 4, 2009, Ph3,132.00 (philippine peso). It was mailed last Sept. 7, 2009 via post office ... the address was to the Postal Box Office of Time Magazine. until now i havent received a single copy and the promo telescope and travelling bag.

Mabuhay!

Usually, it takes 6-8 weeks to receive first issue of magazine upon subscription. It might take even longer to receive your copy since yours will be mailed internationally. I am subscribed to 30 monthly published US magazines and it all took one month to receive my first issue.

BTW, you can actually log-in at TIMES website to check the status of your account.

1. Go to TIMES magazine site and go to the MAGAZINES tab or click this: http://www.time.com/time/magazine

2. Click Contact Us at the bottom of the page or click this: https://secure.customersvc.com/wes/servlet/ShowTD

3. Click Asia below the log-in form or click this: https://secure.customersvc.com/wes/servlet/Show?WESPAGE=iam/pages/home.jsp&MSRSMAG=TI

4. Select Philippines on the drop down menu.

5. Input your name, house number, and email address to find your account.

If it says your account can't be found, it is most likely that TIMES hasn't received your subscription order yet.

You could e-mail them here: https://secure.customersvc.com/wes/servlet/Show?WESPAGE=iam/pages/wes_email.jsp&MSRSMAG=TI

Hit made-for-TV biopic 'Elvis' now out on eagerly awaited DVD
In 1962, in a scene in Elvis Presley 's 12th movie, "It Happened at the World's Fair," child actor Kurt Russell was required to kick the famous rock-and-roll singer in the shin."Elvis put a pad on and Kurt missed the pad and really kicked him, and it hurt," recalled longtime Elvis friend and actor Red West. "I can still see it now. I was sitting right there, watching it."What goes around comes ...

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