Archie Bunker

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Death's a Beach: a Sister Cecile Mystery by Winona Sullivan

Ivy Books, 0804115680, $2.95

Sister Cecile Buddenbrooks is no ordinary nun, at least not the kind any survivor of Catholic school (like myself) would recognize. An heiress with a private investigator's license (see previous mysteries A Sudden Death at the Norfolk Cafe and Dead South for the backstory on this), Sister Cecile supplements the income of the Miami retirement home for Catholic religious with money earned from her detective work. In Death's a Beach, a plum assignment is handed to her as a local banking concerns hires the nun to look into the mysterious death of one of their own and locate some important documents last seen on his person.

For all her contacts and smarts, however, Cecile is unaware that the prime suspect in Elliot Barclay's death is not Barclay himself but Cecile's pre-teen charge, Leonie, who unwittingly was involved in the man's demise. Leonie's secret is not completely sealed, however, and soon Cecile's perogative changes from finding documents to protecting Leonie from a dark underworld of questionable business practices, a admirer of Barclay's bent on revenge, and a bigoted police officer who makes Archie Bunker look like Santa Claus.

By mystery series standards, the Sister Cecile stories are relatively new (Saving Death, however, was just released in early 2000), and all are fresh and entertaining reads. Even the change in locales from Boston to Miami in Dead South does little to dull Cecile's penchant for adventure and the charm of her sidekicks, young Leonie and wise Sister Raphael. Only in fiction can a nun tool around in a Jaguar or a Ferrari and be believable.

Kathryn Lively is the publisher of Phaze, romance novels in eBook and paperback. She offers book promotion advice for authors.

Archetypes vs. Stereotypes: Often confused but totally different

Marketing with archetypes can seem like stereotyping to the untrained marketer. However, these two concepts are very different. Understanding these differences is vital to branding success.

Stereotypes are labels pasted on by society. They might or might not apply. Say the words soccer mom and we draw up a stereotypical image of an aggressive mother who is always on the go. She’s determined that her kids have the best advantages, and she’ll do whatever it takes to make that happen.

Or what about the word geek? Mentally, we see a skinny guy with coke bottle glasses and a bad case of acne peering into a monitor in the wee hours of the night, his fingers flying across a keyboard. These are labels. Driven by society’s assumptions and prejudices, stereotypes are often unfair and totally inaccurate. Yes, there are bigots in this world but they don’t have to be chubby, smoke smelly cigars, and yell at their wives like the stereotyped Archie Bunker. People are individuals and totally unique. Pasting on labels doesn’t work.

Marketing archetypes, on the other hand, are not labels. In fact, everyone on the planet shows traits from all 12 archetypes, with some more dominant than others. Marketing archetypes can be assessed by scientific testing, a scorecard of the personality traits shown by the entrepreneur and even the business itself. This kind of archetype is an accurate revelation of the true self.

Your own personal archetype is a powerhouse for your branding in everything you do: your public image, the tone of your writing, even to the images on your web page. Using your own personality traits to brand yourself, brings everything into line because you are the image for your small business. When you meet new people, when you speak, when you are interviewed—your personality will shine.

When all of your marketing materials reflect your true personality, a sense of sincerity comes through. People will innately sense your authenticity, and they will feel like they know you. Their trust blossoms. Using the Know-Like-Trust adage, you’ll have 2 out of 3 from the start. If they like your product or service, you’ve got a client who will become a loyal fan.

About the Author

And now I'd like to invite you to my blog What is your Marketype? at http://WhatisYourMarketype.com for more training in this valuable branding tool.

Award-winning author Rosey Dow is the CEO of Experts in Focus, an Internet marketing VA company. http://ExpertsinFocus.com

Do you tell your lady to "stifle " like Archie Bunker says to Edith ? And would you run for your mans beer?

Was this inspired by my question? And no, I respect Alice.

The way it was when Cronkite took off his glasses
One thing I’ve learned about Walter Cronkite in the hours since he left us at 92: He hated his eyeglasses, as I do mine.

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